Segments and campaigns
Writing to the people who have not been in for a month.
Customers → Campaigns. Pick a segment, then a channel and a message.
| Segment | Who they are |
|---|---|
| New | Ordered once |
| Regulars | Come back consistently |
| Lapsed | Used to come, no longer do |
| Most valuable | Have spent the most |
Segments are computed relative to your own base: a «regular» is a regular at your restaurant, not against some general norm.
- SMS — costs money; the number of parts is shown on screen.
- Telegram — through the bot, free, but only reaches people who have written to it.
- Push — a browser notification, free.
⚠Cyrillic in an SMS drops one message from 160 characters to 70, which doubles or triples the price. Write in Latin script.
Only the owner can send a campaign. One button can disturb the entire customer base and spend money.
Didn't find the answer?
Write on Telegram — a person answers. Tell us which screen you are on and what you expected, and the answer comes in the first reply.
Telegram